Turn your podcast ad campaign into an audio series that features bonus content from the hosts, like unaired bloopers, candid conversations, or questions from the audience via Q&As and Polls.

Transport Gen Zs to the places where it all started. For Pride, Target created an auditory queer space on Spotify where LGBTQIA+-identifying artists curated Sounds That Found Us playlists, composed of music that reminded them of moments when they felt affirmed.

You don’t have to be based in a big city (or have a big budget) to amplify up-and-coming artists and reach Gen Zs. Partner with artists, venues, and other players in your local music scene to reach Zs in your area with location targeting on Ad Studio, Spotify’s self-serve advertising platform.

With fluid personalities that can change by the day (or the hour), try using a playlist generator that analyzes their listening habits to help them reveal something new about themselves.

Gen Z is fluid when it comes to factors like gender, politics, and sexuality — and it’s no different for music. Sponsor playlists like POLLEN and Lorem, which put quality first and genres last.

Spotify’s real-time audience and contextual targeting can help brands reach the right Zs at the right time with fresh, unexpected messages.

With podcasts being such an intimate audio format, Gen Z feels especially close to their favorite hosts. Use Host Talent Reads within podcasts where personal anecdotes can complement clear brand messaging.

Businesses of all sizes can run programmatic podcast ads across Spotify’s wide range of owned and exclusive shows via the Spotify Audience Network, podcasts from third-party publishers through Megaphone, and up-and-coming podcasts through Anchor.

Enroll in Spotify Advertising Academy’s free, interactive courses to become a certified podcast expert. You’ll be telling your pre-rolls from your mid-rolls in no time.

Use contextual targeting to reach consumers when they’re listening to nostalgic, melancholy, sentimental, and other moody playlists, and invite an artist to discuss how they take musical cues from the past.

Bring the sound of your brand to life with curated Branded Playlists, throwing it back to the decades and genres that align with your brand’s personality.

Ad Studio, that is. Ad Studio’s free creative tools, educational resources, and more can help you recreate nostalgic-sounding ads to resonate with Gen Zs — no synthesizer necessary.

Consider partnering with individual creators and communities to make authentic connections and campaigns. Or try sponsoring relatable, unapologetically funny and edgy shows, like We Said What We Said.

So you’ve got Gen Z’s attention. Next, give them a clear path to your brand with a strong call to action, which can help drive online sales, increase website visits, or connect with new customers.

One major perk of digital audio? Compared to other formats, it’s pretty easy (and quick) to produce, meaning businesses of all sizes have the opportunity to join the cultural conversation while it’s happening.